GrainTurning everyday conversations into insight teams can act on.
Grain is a conversation-intelligence platform that captures, analyses, and shares the insight hidden inside every sales call. I joined when it was little more than a note-taker that sat in on meetings, and helped grow it into a tool that records, understands, and acts on what was said — automatically.
- Role
- Product Designer
- Client
- Grain (grain.co)
- Scope
- Strategy · UX · Visual · Motion
- Timeline
- 2023
Overview
From note-taker to intelligence platform
When I started, Grain mostly transcribed meetings and let people highlight moments by hand. The ambition was bigger: a product that listens to every conversation and turns it into something a revenue team can actually use.
I work across design strategy, UX, visual design, and motion — shaping how the product looks, feels, and reasons as it grew from a single feature into a platform.
The challenge
Make the invisible legible
Conversation intelligence only earns its keep if people trust what it surfaces. The hard part wasn't capturing data, it was presenting it: the right highlight, the right insight, the right next step, without burying anyone in transcripts.
We had to design for reps in a hurry and managers coaching from the sidelines — often looking at the same call for very different reasons.
Approach
Automate the busywork, surface the signal
I helped move Grain from manual highlights to automated note-taking, real-time insights, and deal and coaching views that pull the important moments to the top.
Deep CRM integrations meant notes and follow-ups synced themselves, so the product did the admin and people could stay in the conversation.
Outcome
A leader in conversation intelligence
Grain grew from a simple note-taker into one of the most-loved tools in its category, with automation and insight features driving a real lift in adoption and everyday use.
The design language and patterns we set still carry the product as it expands.
